Direct Fencing Supply Ltd.
A content-rich Canadian fencing website that connects homeowners, contractors, installers, and dealers with product information, resources, and quotation paths.
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Project Overview
| Client | Direct Fencing Supply Ltd. |
|---|---|
| Audience | Homeowners, contractors, installers, and fencing dealers across Canada |
| Services | Website design, product information architecture, SEO support, resource content, and lead-generation paths |
The Communication Challenge
A national supplier needs to explain several specialized product categories while serving both trade and consumer audiences. Visitors must be able to compare products, find installation and warranty resources, contact the company, and move efficiently toward a quote or dealer connection.
What Park Media Delivered
Product Architecture
Clear navigation for vinyl, ornamental, sound-barrier, and hardware product lines, with connections to related brands.
Education and Support
Installation videos, how-to content, bylaws, FAQs, warranty information, blog articles, and customer testimonials.
Lead Generation
A prominent free-quote path, web-based fence-design tool, click-to-call information, and a detailed enquiry form.
Verified Outcome
The live website now functions as both a product information hub and a lead-generation destination, connecting visitors to product categories, education, contact options, and a dealer quotation workflow. Quantitative traffic and lead results have not been published, so this case study does not make unsupported performance claims.
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